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CAC breachMeta CAC $36.40, target $30Watch
Budget pacingGoogle pacing 14% under planBreach
Spend with no return$90 spent, no purchases yet # aurora-performance
Sherlock APP 9:14 AM
CAC is above your $30 targetBlended CAC is $36.40 over the last 24 hours. Your breach line is $33.
@Hitesh worth checking yesterday’s campaign changes.
Hitesh 9:16 AM
On it. Moving budget off that ad set now.
Sherlock APP 9:52 AM
Resolved CAC is back to $29.40. Nice work, team.
Watch
Creative fatigueCTR down 21% on Hero_v2Digest
Monday snapshotSent to #brand-leadershipOn target
ROAS back on target3.4× against a 3× target