Terms of Service

1. Agreeing to these terms

By creating an account or using Sherlock you agree to these terms on behalf of the business you represent, and you confirm you have authority to do so. If you do not agree, do not use Sherlock.

2. The service

Sherlock reads performance data from advertising accounts you connect, compares it with targets and rules you set, and sends alerts and summaries to Slack. Sherlock has read-only access and does not change your campaigns.

3. Accounts, teams and roles

You are responsible for activity under your account and for keeping login details secure. Owners and Admins decide who is invited and what they can access. Tell us promptly at andrew@igloomedia.co if you suspect unauthorised access.

4. Agencies

If you connect an advertising account or Slack workspace that belongs to a client or another business, you confirm that you have their permission to do so and to share that data with the people you invite. You are responsible for your clients’ use of Sherlock under your account.

5. Trial, plans and billing

• Every plan starts with a 30-day free trial. No card is required to start.
• Plans: Brand at $99 per month for one brand workspace; Agency at $199 per month for up to 10 brand workspaces; Agency Plus at $399 per month for up to 50.
• Plans renew monthly until cancelled. You can cancel at any time and keep access until the end of the paid period.
• Fees are non-refundable except where the law requires otherwise.
• If a trial ends without a paid plan, or a payment fails after a grace period, scheduled checks and alerts pause until billing is resolved.
• We may change prices with at least 30 days’ notice to the account owner.

Prices exclude taxes, which are added where applicable.

6. Acceptable use

You agree not to: misuse or attempt to disrupt the service; access data you are not authorised to access; connect accounts without permission; reverse engineer the service except where the law allows; resell the service without our written agreement; or use it in breach of law or of the terms of Meta, Google, TikTok or Slack.

7. Third-party platforms

Sherlock depends on Meta, Google, TikTok, Slack and other providers. Their services are governed by their own terms. If a platform changes or withdraws access, some features may change or stop working, and we are not responsible for their availability or accuracy.

8. Your data

You keep all rights in your data. You give us permission to process it as needed to provide and secure Sherlock, as described in our Privacy Policy. Where we process personal data on your behalf, our data processing agreement applies and is available on request.

9. Alerts are information, not advice

Sherlock reports what the advertising platforms report, which can be delayed, revised or incomplete. Alerts and digests are informational. They are not financial, legal or marketing advice, and we do not guarantee that every issue will be detected or detected within a particular time. You remain responsible for your advertising decisions and spend.

10. Our intellectual property

We own Sherlock, including its software, design and content. These terms give you a limited, non-exclusive, non-transferable right to use it while your account is active. If you send us feedback, we may use it without obligation to you.

11. Confidentiality

Each of us will protect the other’s non-public information with reasonable care and use it only for the purposes of this agreement.

12. Suspension and termination

You may stop using Sherlock and delete your account at any time. We may suspend or end access if you breach these terms, if required by law or a platform, or if your use risks harm to others. On termination your data is deleted as described on the Data deletion page.

13. Disclaimers

Sherlock is provided “as is” and “as available”. To the fullest extent the law allows, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement.

14. Limitation of liability

To the fullest extent the law allows, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or advertising spend. Our total liability for any claim relating to Sherlock is limited to the fees you paid us in the 12 months before the event giving rise to the claim.

15. Indemnity

You will defend and indemnify us against third-party claims arising from your breach of these terms, or from connecting accounts or sharing data without the necessary permission.

16. Governing law

These terms are governed by the laws of the State of New York, without regard to conflict-of-law rules. The state and federal courts located in New York County, New York have exclusive jurisdiction.

17. Changes to these terms

We may update these terms. For significant changes we will notify account owners by email at least 30 days before they take effect. Continuing to use Sherlock after that means you accept the new terms.

18. Contact

Igloo Media Group LLC
42 W 82nd Street, New York, NY 10024
andrew@igloomedia.co